Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too. That’s because good strategy is about making choices and it takes more than intelligence or even instinct, it takes discipline, one of Jobs’ most overlooked qualities.
For brand owners who care about building an enduring and valuable brand, the 2013 JC Penney drama offers an excellent learning opportunity.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Nafisa, a Vice President of Marketing in Khartoum, Sudan who has this brand architecture question…
People have branded their livestock to indicate ownership since ancient times. Artisans and other merchants put their marks on their wares to indicate source, and with that, a level of quality assurance. After that, Proctor & Gamble (P&G) originated the brand management concept.
A recent Wall Street Journal headline stopped me in my tracks: “Is Innovation Killing the Soap Business?”
