5 Determinants Of A Company’s Reputation
March 21, 20132 min
Many people know that reputations take a long time to build and a short time to damage.
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March 2013 - Page 2 of 4 - Branding Strategy Insider
Brand Strategy And Jung’s Archetypes
March 20, 20134 min
Archetypes in product branding are nothing new. The Jungian-based psychology behind the use of archetypes began in earnest shortly after World War II. Carl Jung, the founder of analytical psychology, also conceptualized the theories of archetypes and the collective unconscious. His theories certainly seem to have great merit, given their unparalleled success when applied to consumer marketing and product branding.
Marketers Versus Marketers
March 19, 20133 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Debbie, a global brand manager from New York, New York writes:
Brands Must Get Social Media Right
March 18, 20136 min
The rise of social media over the past decade has been extraordinary, with a profound impact on brand marketing. Yet much of the potential of social media remains unrealized and, for many brand marketers, unrecognized. In key ways, social media are misunderstood.
Emotional Connections And Chinese Brands
March 15, 20135 min
China’s extraordinary economic growth has been characterized by the production of high volume but relatively low value goods for export markets. This has allowed certain industries such as OEM’s (Original Equipment Manufacturers) to flourish but times are changing.