The Brand Architecture Workshop
January 7, 20132 min
Organizations often find themselves at a stage in their development in which the number of brands and named products that they are managing has gotten out of control.
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January 2013 - Page 3 of 3 - Branding Strategy Insider
7 Things Great Marketers Do
January 4, 20133 min
I often think about why there are so many really smart people in business, yet there seem to be so few really great marketers.
What Does The Future Hold For Marketing?
January 3, 20132 min
William Gibson, speculative fiction writer, has several times stated: The future is already here — it’s just not very evenly distributed.
What Marketers Can Learn From Warren Buffett
January 2, 20133 min
In his 2007 letter to Berkshire Hathaway shareholders, CEO Warren Buffett, describes what type of businesses turn him on as an investor: