Distribution contributes to customer brand insistence in two ways. First, it increases brand accessibility so that brand preference is more likely to be converted to brand purchase. But, more importantly, it increases brand exposure, which increases brand awareness.
What if your brand messaging and marketing communications activities where centered in resonance with your customers personal story. In other words, what if your customers connected more deeply to their own personal story as a result of your brand story.
It is axiomatic in advertising that if your ad isn’t noticed or remembered, you’re wasting your money. Simply put, consumers can’t buy your brand if they don’t notice or remember your ad. Thus, “breakthrough,” or how well consumers remember your ad, is THE foundational metric for in-market advertising effectiveness.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Paul, a Reporter for Teradata Magazine in Dayton, Ohio who asks these questions on analytics for branding…
We are creatures of evolution. Humans have shared beloved stories since the dawn of our existence. The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. Brands are no different.
