Given that we are in a U.S. presidential election year, we thought it would be interesting to explore the Democratic and Republican parties as brands. In particular, we wanted to understand how different types of people perceived the Democratic and Republican parties differently.
In fields as diverse as medicine, physics, and archaeology, researchers are gods.
As far into the future as it’s possible to see, branding is all about apps.
Judging the adequacy of a brand positioning statement is necessarily a subjective exercise. However, common problems can be avoided if your brand positioning statement passes the following tests:
Brand extension is the way to get the best financial return out of a strong brand.
