The Blake Project, the brand consultancy behind Branding Strategy Insider offers a highly facilitated two-day workshop designed to help brand owners gain clarity and consensus on key strategic and creative decisions that impact business success when introducing new products, inventing new brands and transforming under-performing brands.
Disney and Marvel have long been successful in licensing their brands. Is your brand ready to benefit from global brand licensing? You know you are ready for licensing in brands when you have:
In the grand old comedy “The Sunshine Boys,” two aging vaudevillians are discussing comedy itself. One informs the other that words with K and P sounds are funny. Therefore, words such as chicken, pickle and porcupine are funny. But other letters and words – horse, lettuce and dog – are not.
