Brand Architecture And Franchise Brands
May 22, 20112 min
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands.
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May 2011 - Page 2 of 3 - Branding Strategy Insider
Brand Naming And Consumer Behavior
May 20, 20114 min
In Buy Me!, his latest book, consumer behavior expert Marshall Cohen talks about how to retool your products and your marketing to one-up your competitors. Or as the book’s subtitle suggests, “new ways to get customers to choose your product and ignore the rest.”
Should Premium Brands And Commodity Brands Mix?
May 19, 20112 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from John, a VP of Marketing in New York City, New York writes…
The last thing we need is another sermon on Apple’s success. It is the most valuable brand in the world according to WPP’s BrandZ ranking, climbed 21 spots to #35 on the Fortune 500, and has now usurped Microsoft on every conceivable metric of financial performance.
What Is An Optimal Structure To License Brands?
May 12, 20113 min
Best-in-class manufacturers, such as Coca-Cola, General Mills and Kellogg’s, often license brands such as Disney, the NFL or the Beatles into their company to increase sales, reach a wider consumer base, and in general, improve their business results.