Marketing is a complex blend of art and science, and if you talk with anyone in the profession today, they’ll tell you it’s only getting more so. Audience fragmentation, new media form factors, the rise of social media, etc. is making life more complex, not simpler for CMO’s.
Managing the translation of brand strategy to creative messaging is a delicate process of enabling the polarized thinking archetypes of the engineer, economist and artist to form a singular voice.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Matthias, a Marketer in Berlin, Germany who writes…
