Toyota’s Brand Problems Begin At Its Core
March 22, 20103 min
Recently Toyota’s Japanese president, Akio Toyoda, faced a US-style dressing down when he appeared before a Congressional hearing in Washington DC.
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March 2010 - Page 2 of 2 - Branding Strategy Insider
How Brands Should Appeal To Women
March 12, 20103 min
In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things (brands), and how people make decisions.
Seven Critical Factors Of Brand Strategy Success
March 2, 20101 min
The following seven factors continue to rule the day for building leading brands: