Starbucks is trialing a new coffee called Starbucks Via in its London cafés. Unlike the chain’s traditional fare, it is an instant coffee that offers consumers the opportunity to enjoy their favorite brew in the comfort of their own homes.
Let’s say your brand has a significant and genuine improvement, and not just a cosmetic change. Most marketers agree that the new product deserves its own brand name and separate identity.
When Thomas Dickins first glimpsed Regent Street, it was little more than a well-appointed residential road. The young draper from Nottinghamshire had teamed up with William Smith and opened a linen shop on the far busier Oxford Street in 1803. Growth and partnership followed, and by 1856 the store, which had expanded its wares and moved south to number 232 Regent Street, was rebranded as Dickins and Jones.
It was a brutally warm day in Melbourne. But the temperature was even hotter inside the city’s Exhibition Center where the Winemakers’ Federation of Australia was holding its annual Outlook conference. Kicking off the event, and boy do I mean kicking, was Tesco’s director of beer, wine and spirits, Dan Jago.
I was on a panel of experts recently at a big conference in Asia.
