As the economy swoons, companies are cutting back on marketing. For proof, just ask the U.S. Patent & Trademark Office, where the demand to register new brand names, logotypes and taglines has taken a steep slide.
Just over a decade ago, Douglas Bowman launched an interactive consultancy called Stopdesign. His work for clients such as Capgemini quickly made him one of the most respected creative directors in web design.
Interviewed by Maureen Dowd in The New York Times, Isaac (“Biz”) Stone, the co-inventor of Twitter, explained the name this way: “We had a lot of words like “Jitter” and things that reflected a hyper-nervousness. Somebody threw “Twitter” in the hat. I thought, “Oh, that’s the short trivial bursts of information that birds do.” Discover more on naming brands here. The Blake Project Can Help: The Brand Positioning Workshop Branding Strategy Insider is a service...
What do guns, burglar alarms and condoms have in common? Their sales all boomed in 2009, with condom sales jumping 22 per cent over the same period in 2008. But why?
Happy birthday reader! Yes, I know you weren’t born on this date. I am referring to a professional anniversary not a personal one. May 13th is a very auspicious date for all of you who manage brands because it’s the day that our profession, brand management, was born.
