Branding Snapshot – May 6
May 6, 20072 min
There will come a time when you believe everything is finished. That will be the beginning. – Louis L’Amour
NEW THINKING
Home2007
May 2007 - Page 6 of 7 - Branding Strategy Insider
Brand Quote – May 5
May 5, 20071 min
"Today, if orders don't make money, we don't want them. And how do you boost profit margin? Branding, both at home and overseas. If you have a brand, you can make money. If you don't have a brand, all is nothing. Global brands are a language that consumers can understand." - Zhang Ruimin, Chairman, Haier Group Sponsored By: Brand Aid
Religion: Inspiration For Brands
May 4, 20075 min
My father always said not to talk about religion, politics and money. So right here and now I’m going to break the first rule by revealing some of my most fascinating revelations by placing branding in dare I say, a religious context.
Overcoming Common Brand Problems – 31
May 3, 20071 min
We are compiling the 40 Most Common Brand Problems. Have you witnessed Number 31?
Branding, Acquisition & Transition
May 2, 20073 min
It is critical for companies that grow through acquisition to provide the acquired companies with the following tools for brand transition.