The Living Brand Manual
May 16, 20074 min
At a British Airways counter recently, I noticed an elegantly attired man trying to squeeze his over-large hand luggage into one of those luggage size-indicator frames.
NEW THINKING
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May 2007 - Page 4 of 7 - Branding Strategy Insider
Of Auto Dealers And Icebergs
May 15, 20075 min
There Are Not Enough Life Boats! Few phrases are as closely linked to tragedy as this one. For the remaining 1500 men, women and children left on the Titanic with nowhere to go but the frigid waters of the North Atlantic on that historic night in 1912, the grim realization of their fate must have been devastating.
Five Common Marketing Cliches (Done Wrong)
May 14, 20071 min
1. The early adapters will use it. Actually, they’re adopters, not adapters.
Branding Snapshot – May 13
May 13, 20071 min
I hope this past week on Branding Strategy Insider was as meaningful for you as it was for us – everything we share here helps focus and calibrate our own brand. Brad on Building Winning Brands The eleventh most important thing to know about building winning brands is that the corporate culture must reinforce the brand positioning. Seth on The Brand Formula What is his advice on growing a valuable brand? Brad on Customer Touchpoint...
Building Marketing Budgets
May 12, 20071 min
What Percent of Your Revenue Should You Spend on Marketing?