Marketing And Memory
May 21, 20071 min
The memory of images decays less rapidly than the memory of words.
NEW THINKING
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May 2007 - Page 3 of 7 - Branding Strategy Insider
Branding Snapshot – May 20
May 20, 20071 min
There’s never a dull moment in this marketing universe. This past week we sharpened our wits around the blogosphere, and made a few points of our own here on Branding Strategy Insider…
Top U.S. City Slogans And Nicknames
May 19, 20071 min
Recently, Eric Swartz, President of TaglineGuru released his company’s list of the top 50 U.S. city slogans and nicknames. Following are the top ten of each:
Building Winning Brands – 12 Of 16
May 18, 20071 min
The twelfth most important thing to know about building winning brands is that front line employees are key to a brand’s success.
Frame Of Reference In Brand Positioning
May 17, 20071 min
How does ‘frame of reference’ affect a brand’s positioning? Let us take Coca-Cola as an example. Consider each of the frames of reference outlined in the following table: