Strong Brands Require Vision
August 19, 20062 min
A brand is much more than a logo or an advertising campaign. It is the manifestation of an organizational vision.
NEW THINKING
A brand is much more than a logo or an advertising campaign. It is the manifestation of an organizational vision.
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." Charles Darwin Sponsored By: Brand Aid
We tend to think of branding as a modern day phenomenon.
Around the world The Blake Project delivers comprehensive workshops and seminars on the most important concepts in brand management.
Brand repositioning is necessary when one or more of the following conditions exist: