Recent data show that US fertility rates are dropping. US women are giving birth “at record low rates,” according to the CDC. Demographers’ current concern is the “replacement rate.” Replacement rate is the total fertility rate at which women give birth to enough babies to sustain population levels – that is, replace a generation. Replacement rate assumes that death rates remain constant and net migration is zero.
The most underdeveloped skill in marketing is empathy. I’m not so sure that’s a bad thing.
All survey results are not created equal. Sometimes, it’s just people answering whatever question happens to be put to them, not a real opinion that reflects some firmly held attitude or belief. This caution is especially important nowadays since contemporary surveys generally rely on prequalified panels of respondents who are compensated for answering.
Measuring brand progress allows a marketer to gauge how well the brand strategy is working, the impact marketing activity is having, and to keep an eye on the competition.
Is segmentation dead? No. Yet many think so. The supply chain snarls following COVID shrunk varieties, even brands, of foods, beverages, toys, furniture, HBAs, household goods and more. Pre-pandemic, new products were 5 percent of general merchandise. Today, 2 percent.
