A Wal-Mart Brand For The Ages
March 25, 20093 min
So, do you fancy yourself as an expert on branding? You should have no problem with the following question, then. What’s the biggest fast moving consumer goods (FMCG) brand in America?
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Private Label - Page 2 of 2 - Branding Strategy Insider
Private label brands have a bright future.
It’s probably safe to conclude the next generation of super successful brands will not come from the name brands, but from more private label brand-focused retailers.
Own-Label, Anti-Marketing Fuels Aldi
August 29, 20083 min
The Germans are coming. That was the clear message from TNS, which revealed that German discount retailer Aldi had grown its sales in the UK by 20% in the past three months compared with the same period in 2007.
Private Label Brands: Too Powerful?
July 14, 20083 min
The typical format for managerial learning at a business school usually involves students working on case studies during their classes.
The Rising Power Of Private Label
May 30, 20084 min
One can make a very persuasive argument for private labels being the strongest brands in Britain these days.