The Target Audiences Of Place Brands
March 24, 20071 min
Place brands tend to have many audiences:
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Place Branding - Page 6 of 6 - Branding Strategy Insider
This phenomenon has been labeled “place branding,” “geo-branding” and “destination marketing” among other labels. In some respects, branding places is no different than branding anything else. Finding the most powerful and unique image for the place (“unique value proposition” or “brand position”) is the most important activity.
Branding Rally: Place Branding
March 21, 20074 min
It amazes me the level of talent that flows over and through Branding Strategy Insider. So it just makes sense to try and harness the current and rally this exceptional group.