We are taking a look at the 40 Most Common Brand Problems, based on our experiences and your requests…
Common Brand Problem Number 19: Not linking brand planning to the business’ strategic planning process
Analysis: A brand plan is useless if it is not an integral part of the organization’s business planning process.
Key Point: If you aspire to be a marketing-driven organization, the brand plan should drive the business planning process. Redesign your processes to ensure these two are integrally linked.
The Blake Project Can Help: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education