Overcoming Common Brand Problems – 37

As we record the 40 Most Common Brand Problems we see one few marketers will ever avoid…

Common Brand Problem Number 37: Well thought-out marketing decisions are second guessed by non-marketers who think marketing is a matter of opinion rather than an art and a science in which experience matters

Analysis: When people without marketing experience, insight, or appreciation are in positions to evaluate, review, and approve marketing decisions, the common result is ineffective marketing.

Key Point: Most marketers would never claim to know how to perform surgery, write a legal brief, design software, or reconcile journal entries. Yet many doctors, lawyers, engineers, accountants, and others think they can produce a better ad or develop a better marketing campaign. Just because marketing seems less than “black and white” and isn’t always measurable on a quarterly basis doesn’t mean that relevant experience doesn’t count.

Click here to explore the other most common brand problems in our countdown.

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

FREE Publications And Resources For Marketers

Brad VanAuken The Blake Project

One comment

  • Chris

    August 30, 2007 at 7:16 am

    I agree, stick to what you know!


Comments are closed.

Connect With Us