We’ve reported before on the use of contests in naming. The maker of Crayola products, for instance, urged crayon enthusiasts to help rename an old color, and name suggestions poured in.
So you’re changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You’ve thought about Wall Street, your customers, your suppliers.
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your kid Michael.”
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010.
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical publications with an unusual name. A company selling wire and cable was called “Crapo.” Presumably pronounced Cray-po and not Crap-o.
