Brand Naming: The Advantage Of Two
August 12, 20107 min
The one-day flap over the “Chevy” name should never have happened.
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Naming - Page 7 of 17 - Branding Strategy Insider
Naming and verbal identity is an essential foundation of successful strategic brand development. Explore the best practices in naming on Branding Strategy Insider.
The Overlooked Power Of Category Names
June 9, 20106 min
High-fructose corn syrup is getting a bad name. Hunt’s ketchup is the latest product to replace corn syrup with old-fashioned sugar.
Brand Naming: Consider The First Letter Of The Name
May 18, 20104 min
Should you start your new brand name with an S or a C? Why not a J or a K?
Brand Naming Origins: Academy Awards ‘Oscar’
February 5, 20102 min
It’s Academy Award season again, and movie buffs everywhere await the results of the annual competition.
How Color And Flavor Names Affect Choice
February 2, 20103 min
Is Moody Blue a better name for a flavor than Glacier Freeze? How will consumers react to a color named Razzmatazz instead of Bright Orange? And what’s wrong with good old Fire Engine Red?