Management Consulting: Help Or Hazard?
While no one has the real number, it has been estimated that management consulting has a global market of more than $50 billion. Consultants are drawn to money like bees to honey.
NEW THINKING
While no one has the real number, it has been estimated that management consulting has a global market of more than $50 billion. Consultants are drawn to money like bees to honey.
Imagine a world where the Ordnance Survey is a bigger brand than Disney.
Management conferences are a wonderful place to learn and network. Rarely does a month go by without a major marketing conference taking place. Each time the organizers exclusively invite powerbrands with multi-million-dollar turnovers. It’s a design I find a little troubling.
A pipe bursts in your house. When the local handyman arrives, he is carrying a large toolbox. Without even looking at the pipe, he opens the box to reveal only one tool: a hammer. He takes it out and brings it crashing down on the broken pipe – for an hour. With the pipe destroyed, he asks for $100 and leaves.
Recent research has shown that British (and American) children are getting fatter, suggested there is a link between childhood obesity and a slew of adult ailments, and revealed that 95% of food ads aimed at children promote brands that contain unhealthy levels of fat, salt and sugar.