Great Moments In Brand Identity: The Nike Swoosh
September 16, 20071 min
The famed Nike “Swoosh” is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University.
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Great Moments - Page 6 of 6 - Branding Strategy Insider
Explore some of the greatest moments in advertising, marketing and brand management history on Branding Strategy Insider.
Great Moments In Advertising: Celebrity Endorsement
September 6, 20071 min
Josiah Wedgwood (1730 -1795) became the 18th century’s most famous potter through innovative, artistic products and a lean production system.
Great Moments In Advertising: The 1984 Apple Spot
August 16, 20075 min
Every true marketer has seen, or at least heard about, the famous 1984 television commercial that heralded the introduction of the Macintosh. The spot, with its distinctive Orwellian vision, is indelibly imprinted in the minds of marketers the world over. Now, for the first time, the whole truth can be told.
Great Moments In Advertising: Ogilvy And Strauss
August 3, 20071 min
Many years ago Ogilvy and Grey were competing for the Greyhound account. David Ogilvy and Herb Strauss of Grey each took the train to San Francisco to pitch the business.
Great Moments In Advertising: 1982 Gates And Gibbons
July 27, 20071 min
Jerry Gibbons, President of Doyle Bane Bernbach Advertising met with client Bill Gates of Microsoft in 1982.