Techniques To Retain Customers
October 22, 20071 min
The “lifetime value of the consumer” concept is based on the fact that it is much more cost effective to keep a good consumer than to attract a new one.
NEW THINKING
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Customer Insight - Page 9 of 9 - Branding Strategy Insider
Brands that tap into people’s deepest desires make strong lasting connections with those people. Deep desires most often come from a feeling of lack but can also result from seeking a place of safety, peace or comfort. Customer insights are gained on a deeply emotional level.
Customer Insight Techniques
September 14, 20071 min
Understanding your target customer is a never-ending process. Here are some simple ways to do so:
Marketing Research: Core Of Brand Success
July 12, 20071 min
Marketing research is critical to the success of brand management. Without customer and competitor information/insight, it is almost impossible to position a brand advantageously and to manage it effectively over time. Research supports the following steps in the brand management process:
BRANDchild
April 3, 20075 min
You may be surprised to learn that close to 80 per cent of all brands purchased by parents is controlled by their offspring.
The Relative Strength Of Motives
August 9, 20061 min
While the list below was created over 75 years ago, it speaks to the timeless quality of human motivations. Advertisers continue to tap into these consumer motivations to build brands and sell products today.