Branding For Startups

“Competitiveness is far more about doing what customers value than doing what you think you are good at.”
CLAYTON CHRISTENSEN

The Blake Project, the consulting firm behind Branding Strategy Insider helps startups and emerging businesses and brands in their embryonic stages through the first five years of their growth journey.

Drawing from our expertise in helping numerous businesses and brands develop and introduce their Minimum Viable Product (MVP) – the least expensive, time-consuming iteration of their product, our Startup Lab focuses on the core aspects of marketplace success such as business model strategy, brand strategy, innovation, creative execution, culture, customer experience, competitive set and customer insight.

The Blake Project’s Startup Lab provides a guided, collaborative process where assumptions are questioned, futures are imagined and launched.

Our 6 module program is not an incubator or an accelerator but a workshop driven approach delivered online or in person with the founder and/or leadership team.

We launched the Startup Lab to help both funded and boot-strapping entrepreneurs gain access to critical expertise through a phased approach that accommodates smaller budgets, giving new ideas and their founders a greater chance for success.

The innovators journey begins with a passion or a problem.
Provocative questions reveal the ideal path and destination.
The Blake Project helps get you there.