Long ago and far away, I started my career at General Electric. It was the early 1960s and, in hindsight, it was a wonderful time. Competition, as we know it, just didn’t exist.
A strong brand is defined and characterized by the following 9 dimensions:
Greetings from Riga where I am running a two-day session on branding for Latvian companies. I arrived to discover that, by way of a very Baltic introduction to the session, the organizers had drafted a delightful parable to explain the importance of branding.
I started to feel it in late 2006. An inchoate sensation in my knees that gradually moved up my spine as the weeks progressed until it finally started to influence my thought processes.
A branding program is all about differentiating your product or company from the others in your category.
