Social Responsibility: The Nike Story
July 25, 20083 min
An odd couple was featured in the 1992 edition of Harpers Magazine. One was a sports phenomenon called Michael Jordan. The other was a young Indonesian worker called Sadisah.
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Branding and Social Responsibility - Page 3 of 3 - Branding Strategy Insider
Corporate Social Responsibility is important for the simple fact that people like good brands. They trust them. They believe them. They see value in them. They see them as the counter to unethical behaviors. Subconsciously, they look for opportunities to favor them.
Great Moments In Social Responsibility: Newman’s Own
October 5, 20071 min
When the idea came up, (Newman’s Own) I said, “Are you crazy? Stick my face on the label of salad dressing?” And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community? ~ Paul Newman The Blake Project Can Help: The Brand Storytelling Workshop Branding Strategy Insider...
Branding And Social Responsibility: Where Do You stand?
November 14, 20061 min
Should companies have responsibility to anyone other than their shareholders?