"Products are made in factories. Brands are created in the mind.”
– Walter Landor, Landor Associates
Sponsored By: Brand Aid
NEW THINKING
"Products are made in factories. Brands are created in the mind.”
– Walter Landor, Landor Associates
Sponsored By: Brand Aid
2 comments
David Airey :: Creative Design ::
April 21, 2007 at 5:05 pm
I can’t believe what Landor did with the identity for Italy:
http://www.davidairey.com/blog/not-it-my-name/
Derrick Daye
April 22, 2007 at 7:13 pm
David,
Thanks for your thoughts. Landor is also under scrutiny for its work with the City of Baltimore, Maryland, USA.
These assignments are very complex. We’re talking in depth about the Place Branding process here:
https://brandingstrategyinsider.com/2007/03/branding_rally_.html#more
Derrick
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