If you are a person of a certain age, you remember that a food revolution took hold in the late 1960’s. Put aside the visions of bell-bottom jeans, sandals, intentional communities, patchouli, macramé, jugs of California wine, beads, peace, love, rock n’ roll, and the 1969 NY Mets. Think brown rice, tofu, beans, seaweed, herbs, tahini, hummus, alfalfa sprouts, tempeh, miso, nut loaf, lentils, sesame and sunflower seeds.
Every individual, team, and company benefits from periodically reimagining themselves as if they were a start-up beginning again with a blank sheet of paper.
Brand management is not a theoretical, academic or ad agency construct. Brand management takes disciplined minds and strategic work. Brand management takes adherence to principles. Brand management takes both analytic and lateral thinking.
It would be wrong to say TOMS shoes invented the Buy-One-Give-One model when it hit the market in 2006, but students of purpose marketing would agree that it quickly became the best-known company associated with that form of embedded giving.
Ease is a multi-dimensional concept. Innovators, brands, entrepreneurs, organizations, and others must recognize that it is essential to deliver on the Three Dimensions of Ease: ease of choice, ease of use, and ease of mind.
