Jobs-To-Be-Done: A Strategic North Star
July 1, 20252 min
What can brands learn from Listerine? The brand dominates the mouthwash category that it created decades ago, largely because it focuses very clearly on a Job to be Done.
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Brand Strategy - Page 5 of 65 - Branding Strategy Insider
By definition brand strategy begins with the notion that you can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context.
The Invisible Power Of Brand Consistency
June 17, 20255 min
A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility.
How Simplicity Builds Competitive Advantage
June 3, 20252 min
Simplicity gets a bad rap. Too often, it’s taken to mean obvious or basic. In part, it’s because so often the ideas we remember, the art that moves us, and the products we rely on are so well-crafted we think they must have come easily.
How Applebee’s Lost Its Competitive Advantage
April 15, 20256 min
We could all use a dose of neighborhood about now. The New York Times recently lamented the loss of neighborhood sit-down-and-dine casual restaurants. The commentary reflected the changing way we eat. We may eat restaurant foods, but we are less and less prone to eat that food in the actual restaurant. On the one hand, we opt for convenience. On the other hand, we lose a sense of belonging. We lose the friends or family...
Skims: Nike’s Dangerous Liaison?
March 27, 20256 min
Nike’s collaboration with Skims, Kim Kardashian’s billion-dollar shapewear empire, is one of the most talked-about partnerships in years. Within days of the announcement, Nike’s market cap surged by $6 billion, a clear signal that investors saw financial upside.