Brand Strategy - Page 35 of 66 - Branding Strategy Insider

3 Phase Brand Development Strategy

December 2, 20155 min

Strong, enduring brands are built upon a rigorous understanding of themselves, their customers and the competitive marketing context. The following brand development strategy is one that I’ve used across different categories and industries with great success. It offers a process for going deep into each of these three areas. In this process you progress through three distinct phases of understanding to get your team to a more refined level of inspiration, collaboration and action that...

by Jerome Conlon

Brand Strategy

10 Rules Of Brand Development

November 26, 20152 min

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Alisa, a Brand Planner in London, England who asks this on brand development…

by Mark Di Somma

Brand Strategy

When Successful Brands Defy Brand Management

November 16, 20153 min

The rules for developing and managing brands are laid out in a range of principles and frameworks developed by extraordinary marketing minds. Time and time again, we’re told brands follow these rules to achieve success. But every so often, you encounter a highly successful brand that seems to defy the theory. And there are lessons for all marketers in that success as well.

by Jerome Conlon

Brand Strategy

Brands Evolve With Faceting Strategy

November 10, 20156 min

Some experts will tell you that a brand should present a consistent identity and should not change, at the risk of losing its loyal franchise. The risk, however, is that after a period of minor incremental changes the brand will become increasingly irrelevant, and this kind of a static approach ends in the need to radically reposition the brand to catch up with a fast moving, dynamic and competitive marketplace.

by Mark Di Somma

Brand Strategy

Every Brand Must Know What It Is Competing For

November 9, 20154 min

The intuitive answer is market share. But perhaps there’s another way of looking at this: one that is increasingly being pursued by brands with a strong purpose agenda. If your brand must be bigger than what you make, perhaps the basis on which you compete must be greater than what you can distinctly own.

Newer Posts

Older Posts

July 21, 2026Why Brand Fandom Is Replacing Traditional Marketing

July 20, 2026The End Of The Think Global, Act Local Strategy

July 16, 2026Why Brand Strategy And Business Strategy Must Be One Strategy

July 15, 2026When Site Performance Becomes Brand Performance

July 14, 2026A Marketing Conference For The Age Of AI

Brand Strategy - Page 35 of 66 - Branding Strategy Insider

3 Phase Brand Development Strategy

10 Rules Of Brand Development

When Successful Brands Defy Brand Management

Brands Evolve With Faceting Strategy

Every Brand Must Know What It Is Competing For

Connect With Us