Radical is relative. There’s been plenty of chatter recently about Playboy’s much-hyped decision to rethink its nudity policy and how it represents a substantial change for the brand. Maybe it does, but that doesn’t make it a disruptive move. It only makes it ground-breaking for Playboy, within Playboy’s own reference set.
Everyone’s torn this way and that. It’s easy to lose concentration or to find yourselves prioritizing the wrong things. If your brand feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right things.
We could argue at length about the influence that social media actually has on people’s thinking day to day, but there is mounting evidence to suggest that the conversations people are having over longer timeframes are reframing their attitudes to sectors at a macro level.
In January 1996 after ten years of leading Nike’s Global Marketing Insights & Planning I accepted the VP of Brand Planning position at Starbucks.
Playing to win is a sports metaphor that describes discernable action on the court or field by a team putting out extra effort to close a gap, come from behind and win the game. It is characterized by bold play calling, players making unusual moves to break free, get open and score. The opposing team who is in the lead often adopts a different posture, a prevent defense, stalling to burn down the clock and...
