The Future Is Reserved For Brands Who Can Stop
December 8, 20164 min
A critical question for leaders is, “When do you stop pouring resources into things that have achieved their purpose?”
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Brand Strategy - Page 30 of 66 - Branding Strategy Insider
By definition brand strategy begins with the notion that you can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context.
15 Ways Brands Can Deliver More Value
November 28, 20162 min
We often think of brand value in financial terms. But that value, I would venture to suggest, is actually a result of a broader initiative that brands need to think about in these busy times: finding ways to be valuable in the lives of those who buy from them.
Creating A Habit Forming Brand
November 25, 20163 min
In the ideal world of a marketer success is never in doubt and every brand becomes habit-forming. But that’s not reality and not all brands can become a habit of course.
Cornerstones Of Strategic Brand Development
October 20, 201611 min
Brands are symbols full of many different kinds of impressions and meaning. The ideas surrounding your brand provide the most valuable insights for helping any business differentiate, stay relevant and resonate emotionally.
8 Ways To Create Powerful Brand Rituals
October 17, 20164 min
Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment.