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Brand Strategy - Page 20 of 65 - Branding Strategy Insider

By definition brand strategy begins with the notion that you can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context.
Launching A Brand Revolution

Gil Scott Heron is credited with being the godfather of rap. His lyrics were vocalized somewhere between jazz and a poetry slam, more spoken than sung. It is Gil Scott Heron’s voice when you hear the words “The revolution will not be televised”, the obligatory backbeat behind the Showtime series “Homeland”, t.v. commercials and other streams. When Heron recorded his song-poem at RCA recording studios in April, 1971 his 1960s-ish revolution was being actualized underground...

All Brands Are Boundless

In Nike founder Phil Knight’s book “Shoe Dog” he focuses on the deals. Factory deals, sponsorship deals, celebrity deals. It’s all about connecting superstars to superschtick. He never once talks about the cultural relevance of Nike advertising or the “Just do it” line ripped from a Clint Eastwood movie.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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