The Perils Of Brand Personalization
Based on the business press, you might believe that subscription services are booming. And, for many subscription services, there is an upward trend. Netflix is doing well. Amazon Prime is doing well.
NEW THINKING
Based on the business press, you might believe that subscription services are booming. And, for many subscription services, there is an upward trend. Netflix is doing well. Amazon Prime is doing well.
We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19.
One of the most important issues for brand-business leadership today is navigating the intersection of global, local and personal. One brand-business that has found its way in this marketing landscape is Barnes & Noble.
Pearls for men are having a fashion moment, but many wonder if it is a trend that has staying power. Mikimoto, a name synonymous with pearls, is counting on the men in pearls trend to last.
Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns.