Leading Brands Are Convenient
February 6, 20244 min
The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none.
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Brand Strategy - Page 10 of 65 - Branding Strategy Insider
By definition brand strategy begins with the notion that you can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context.
Building B2B Brands With A Go-To-Market Strategy
January 31, 20245 min
As a B2B marketer, do these words seem familiar?
The Perils Of Brand Personalization
January 23, 20247 min
Based on the business press, you might believe that subscription services are booming. And, for many subscription services, there is an upward trend. Netflix is doing well. Amazon Prime is doing well.
Brands Respond To The New Meaning Of Belonging
November 28, 20236 min
We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19.
Brand Strategy: Localizing A Global Brand
October 31, 20236 min
One of the most important issues for brand-business leadership today is navigating the intersection of global, local and personal. One brand-business that has found its way in this marketing landscape is Barnes & Noble.