Brand Spotlight - Branding Strategy Insider

Brand Spotlight: Coca-Cola

From the Three A’s to the Three P’s Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability.  While these provided for tremendous growth, they also led to lowered entry barriers.  Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value.

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