Applying The STEEP Analysis Model To Marketing
April 29, 20192 min
A great way to gain perspective on the market is to conduct a STEEP analysis (also known as PEST and several other variations).
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Brand Research - Page 5 of 13 - Branding Strategy Insider
The most successful brand research studies the habits of people who use your competitors and points to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.
Infusing Empathy In Survey-Based Market Research
April 10, 20194 min
Surveys are perhaps the most popular data collection tool available to marketers.
Brand Insights From The Deepest Level Of The Mind
August 15, 201715 min
In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.
In Brand Research Context Is King
July 5, 201710 min
With all the talk about self-driving cars and connected-home innovations, it would be easy to forget that Google began as just a search engine—and a simple search engine at that.