Brand Positioning For Competitive Advantage
November 15, 20176 min
The best brands make customers’ lives easier, more gratifying, and more meaningful.
NEW THINKING
The best brands make customers’ lives easier, more gratifying, and more meaningful.
Core DNA and the corresponding genotypes offer an opportunity to narrow positioning choices while at the same time ensuring that a company’s position is aligned with its identity.
It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.
In our world of abundant solutions it is becoming more difficult to position brands.
You need to focus your business. The decisions you make on what you want to focus your business on drive what you want your reputation in the market to be.