Brand Marketing - Page 2 of 31 - Branding Strategy Insider

Explore the most effective brand marketing strategies from the world renowned experts who develop them.
The Answer To Better Marketing

Business is about numbers. Marketing is about people. That’s a built-in conflict, and people tend to lose out. Management guru Peter Drucker argued that the essential functions of a business were marketing and innovation. By Drucker’s reckoning, people should always come first. But it never works out like that.

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