Brand Marketing - Page 2 of 32 - Branding Strategy Insider

Explore the most effective brand marketing strategies from the world renowned experts who develop them.
5 Keys To Persuasion Marketing

When my wife and I moved cities in 2018, I purged some of the stuff I’d been keeping for years, and in the process, I ran across an essay that my 16-year-old self had written for a college scholarship application (which I did not get). It read in part, “I am interested in the art of persuasion…[W]hat conditions and evidence will convince one person and not another. I think that this is a very important...

The Difference Between Channels And Markets

Amazon and the FTC are facing off. Putting any discussions of trust-busting, Prime enrollment issues and “monopoly” aside, the fascinating, underlying discussion is about Amazon’s market. The FTC and Amazon are at odds over how much of the e-commerce market Amazon controls. And, whether Amazon’s market is e-commerce or is online marketplace.

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