Defining Brand Leadership
November 18, 20073 min
Every year Business Week publishes Interbrand’s updated list of the best global brands by value.
NEW THINKING
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Brand Leadership - Page 4 of 4 - Branding Strategy Insider
Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.
Brand Leadership Is No.1
October 31, 20074 min
I’ve received some push-back on my last post on “leadership” as a powerful differentiator. Several marketers felt that being the leader is not critical to success. All right, let’s spend some more time on this subject.
Brand Leadership: Differentiation Power
October 24, 20075 min
What most bewilders me in the marketing world are companies that don’t exploit their leadership. Instead of “I’m lovin’ it,” McDonald’s could be, “The world’s favorite place to eat.” Instead of “Connecting people,” Nokia could be “The world’s No. 1 cell phone.”