How Brands Can Wow Customers With Less
October 15, 20198 min
Costovation is a type of innovation that significantly compresses costs while still wowing customers. It’s about meeting or exceeding customer expectations with less.
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Brand Innovation - Page 12 of 21 - Branding Strategy Insider
When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.
Brand Innovation And The Fallacy Of Self Disruption
June 7, 20192 min
Ever since Clayton Christensen wrote his book The Innovator’s Dilemma in 1997, it has been accepted as a fact that companies will fail if they don’t disrupt themselves first.
Why Brands Are Crucial To Innovation
December 6, 20183 min
Here’s a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations:
The Future Belongs To Brands That Connect Ideas
October 30, 20184 min
Steve Jobs was creative precisely because he opened himself up to new experiences— studying calligraphy and Zen Buddhism, visiting an ashram in India, strolling the kitchen appliance section at Macy’s (the Apple II was modeled after a Cuisinart), or copying the Ritz-Carlton’s steps of service in the Apple Store (though the Genius Bar dispenses advice, not alcohol).
Brand Innovation: A New Disruption Theory
October 26, 20186 min
When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.