We regularly answer questions from marketers here on Branding Strategy Insider. Today we hear from Tammy, a Vice President of Marketing in Knoxville, Tennessee who has this brand architecture issue…
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from John, a Chief Marketing Officer in New York, New York who asks…
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Kakha, a global brand manager in Tibilisi, Georgia who writes:
Organizations often find themselves at a stage in their development in which the number of brands and named products that they are managing has gotten out of control.
If you have ever named a boat, a pet or a child, you know how difficult it can be to choose the right name.
