There has been considerable hand-wringing recently about the decline in global stature, anti-American sentiment, and boycotts of U.S. brands, all stemming from tariffs and the disruption of international trade. Which got me thinking, haven’t we infuriated the rest of the world before? U.S. foreign and economic policies have not always had a bandwagon effect. So, what might we learn from prior episodes of swimming against the global tide?
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful.
With President Trump’s ‘Liberation Day’ tariffs, uncertainty has roared into view.
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Marketing is not an exact science.
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Marketing is about wants, not needs.
