Two score and a few years ago, my late grandfather ventured from his small farmhouse in Colfax, Louisiana to my family’s home just south of Boston.
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Tom Asacker, Author at Branding Strategy Insider - Page 2 of 2
Back in the day, when customer service was king, I worked after school pumping gas and handing out collectable tumblers at my father’s service station.
A few weeks ago, about 40 Christian evangelical leaders met in Salt Lake City to discuss a branding dilemma.
Have you ever heard, or been asked, this question? “If your organization, or brand, were a car, what make or model would it be and why?” No? You’re lucky. I’ve heard it a lot. In fact, too many times to count, and not once have I come across the perspective inherent in this response: “My brand would be a customizable, decked out limousine. One in which I can give my customers the rides of their...
“Video killed the radio star.” Maybe that’s true, I’m not really sure. I am pretty sure, however, that advertising killed itself — or, at the very least, took the wind out of its own sails.