HomeAuthor

Steve Wunker, Author at Branding Strategy Insider - Page 13 of 21

5 Steps To Business Reinvention

We’ve seen how tech-oriented companies have thrived in the pandemic, from Amwell in telemedicine to Zoom in tele-everything. But what about the rest of the economy? One fast-growing pizza chain shows that Covid can create a Great Reboot for all kinds of industries. The story of this company – rooted in five key steps taken by leadership – holds lessons for all types of organizations seeking to use this moment as an opportunity for reinvention.

5 Keys To Innovating A Future Of Value

We are all innovators now. Covid-19 demanded new behaviors if companies were to survive. Speed, ongoing adaptation, and multi-dimensional innovation became necessities overnight. And it worked! Amid all its hardships, 2020 witnessed perhaps the fastest pace of innovation the world has ever seen – from new business models to new forms of customer interaction, and a great deal more. What’s changed? Here are five key principles from the pandemic that you can embrace to sustain...

Using The Uncertainty Matrix For Strategic Planning

More so than perhaps any year since 1945, 2021 brings both great hope and tremendous challenge. For businesses looking to turn the corner even as the worst of COVID ravages both societies and industries, it is imperative to plan for change – how to deal with the behavior shifts wrought by the crisis, how competitive dynamics have altered, and how new opportunities have opened up. It is highly unlikely that last year’s strategic plan has...

Unlocking The Drivers Of Consumer Behavior

All over the world, people go about their days getting things done. Much of what they do is aimed at satisfying a collection of short and long-term objectives that they see as being related to their well-being. The many decisions that they make throughout the day—which toothpaste to use, whether to drink coffee or tea, what product to buy for their company—are all part of satisfying these objectives, as each person defines them.

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.


© 2026 Branding Strategy Insider. All Rights Reserved.