Someday, China will be the biggest consumer market in the world. No wonder marketers are increasingly interested in Chinese naming.
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Steve Rivkin, Author at Branding Strategy Insider - Page 4 of 13
When it comes to naming brands, technology and pharmaceutical firms are among the busiest performers.
Think of it as “Extreme Makeover, Aquatic Edition.” Asian carp, scorned as inedible and hunted down as vanquishers of native species, are being taste-tested under new names on menus from south to north.
The Tea Party Bookshop in Salem, Oregon, has a generous selection of titles on personal growth and spirituality. There’s a poetry reading on the third Thursday of every month. And every once in a while, there’s a “pagan meet-up,” when folks are invited to enjoy a nice evening chatting with fellow pagans. (Well, this is Oregon.)