Imagine you’re faced with the following scenario. You’re a doctor with three patients in varying degrees of distress, all requiring immediate attention.
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Richard Shotton, Author at Branding Strategy Insider - Page 4 of 4
In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to exterminate the city’s rats but he lacked the necessary staff. After puzzling over his conundrum he had a brainwave: a bounty for every rat’s tail handed in.