Tchaikovsky. Chekhov. Dostoevsky. Rudolph Nureyev. These have been the cultural faces of Russia for decades. But since Russia’s invasion of Ukraine on February 24, the soft culture of Russia has been recast by the hard face of Putin.
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Patrick Hanlon, Author at Branding Strategy Insider - Page 5 of 9
The greatest challenge and greatest opportunity facing marketers today is how to sustain brand relevance and consumer delight.
Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns.
Gil Scott Heron is credited with being the godfather of rap. His lyrics were vocalized somewhere between jazz and a poetry slam, more spoken than sung. It is Gil Scott Heron’s voice when you hear the words “The revolution will not be televised”, the obligatory backbeat behind the Showtime series “Homeland”, t.v. commercials and other streams. When Heron recorded his song-poem at RCA recording studios in April, 1971 his 1960s-ish revolution was being actualized underground...
B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more niche, their budgets typically smaller and B2B products and services are not always influenced by popular media. This has resulted in B2B brands assuming a second class status that is not always accurate.